As already mentioned we were given a choice of projects that we were allowed to do, we soon decided that we wished to pursue the music video option.
first we conducted our research which helped us decide which type to of genre to pursue and specifically which song.
after doing research we both decided that a music video to a rock/indie song would suit us the best an we decided that it would be one from recent years so that we could appeal to teenagers and young adults.
A fast song is what we decided on, we both had an idea of the sort of thing we wanted to make and luckily we both had the same idea. Our research has been simular and we first throught we may make out video to the song 'what became of the likely lads' by the Libertines as we are both big fans of the band, song and mostly the video. As we did more research we came across a song we were both familiar with and felt we could connect with the lyrics, this was 'when the sun goes down' by the Arctic Monkeys.
We have challenged real media conventions by using suitable camera angles and techniques such as panning shots and close ups.
we have also used professional looking locations and suitable clothing throughout the video. We have also used techniques such a shaky camera filming that have been done in video like this one to give a rushed, sense of panic feel to correspond with the nature of the song and it's lyrics.
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