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Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

WE have done much reearch into other music videos and have tried to make it realistic, we have used camera techniques that are used in real media products and we have used professional programmes which allow us to make a final product that resembles ones in the media market today.

our prodcust was made in 4 amin stages, these include, planning, research, construction and evalutaion.

The reseach stage was conducted mainly by the interent, we used websites to find music videos and we evaluated them. One major part of this stage was using Youtube., this website has become enormosly popular over the past few years and allows peoplt to share videos worldwide. We have been experiecing techolicial diffuculties and therefore have not yet been able to upload our video, however this was ou intention as it is a brilliant way of getting feedback.

The Planning stage was also made up of some research so that we could be inspired by previous videos, we felt it was very important to watch the orirgional video of 'when the sun goes down' so that we could relate to the storyline and understand how the director felt about this song, we also researched into the meaning of the song so that not only could we interpret it in our own way, we could also interpret it in other peoples views. The planning is essential for the success of the video so that we can plan the storyline according to the song and also fit the vidoe to the lyrics. To us it was essential that we planned the locations of our filming because we were looking for specific areas that were 'run down' and gloomy.

Contsruction is obviously the most important part of the project. It was a long progess and we experienced many technological difficulites along the way which we manages to overcome. we were fortunate enough to have the use of Adobe Elements 3.0 and so our consrtiction was a success.

Evaluation is essential for the success of a video as is feedback, it was very important that throughout the construction we took on board critism so that we were able to improve nay parts that views did not like or did not understand. Not only for the construction but also for our experience it was important to evaulate our product so that next time we are able to make an even more successful video that will appeal even more so to viewers.

Evaluation Question 3

What have you learned from your audience feedback?

From my audeince feedback i have learned that people are overall very impressed with the product that we have produced.

The digipack has been a great success, it was mentioned that it fits very will and would not be seen as out of place in the media industry.

the video has had great feedback, it is enjoyed very much by viewers and the cmaera techniques have been appreciated, such as having shaky clips. However some people felt that it could be improved further by adjusting the lighting even more in some clips.

The advertisement has also been successful and has been said to give great description and the colours work very well together.

Overall we are very pleased with our feedback.

Evaluation Question 2

How effective is the combination of your media product and ancillary tasks?

Our combination works very well.

we have used similar or the same clips and photos and so it links well and makes the video memorable.

we have had very good feedback from both and therefore are very pleased.

For our video we have used the same techniques throughout to keep it consistant.

Our media video and ancillary tasks are very well combined in my opinion. We have tried to keep the same theme between the two, including the colour theme (lighting), clothing, area (location), same person, same props as in the video.

Our reason for doing this was so that it would be easy to link the video with the ancillary tasks and that both would be connected and be memorable to the audience.

Our CD digipack featured a photograph of the main character, she was wearing the same clothes as during the majority of the music video , the photograph is of her standing in an alleyway with graffiti on the wall, the alleyway is the one that we used during our video that the main character walked through at the very end the video to show ther on her way to heaven.

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

As already mentioned we were given a choice of projects that we were allowed to do, we soon decided that we wished to pursue the music video option.

first we conducted our research which helped us decide which type to of genre to pursue and specifically which song.

after doing research we both decided that a music video to a rock/indie song would suit us the best an we decided that it would be one from recent years so that we could appeal to teenagers and young adults.

A fast song is what we decided on, we both had an idea of the sort of thing we wanted to make and luckily we both had the same idea. Our research has been simular and we first throught we may make out video to the song 'what became of the likely lads' by the Libertines as we are both big fans of the band, song and mostly the video. As we did more research we came across a song we were both familiar with and felt we could connect with the lyrics, this was 'when the sun goes down' by the Arctic Monkeys.

We have challenged real media conventions by using suitable camera angles and techniques such as panning shots and close ups.

we have also used professional looking locations and suitable clothing throughout the video. We have also used techniques such a shaky camera filming that have been done in video like this one to give a rushed, sense of panic feel to correspond with the nature of the song and it's lyrics.